Views: 0 Author: PEAK Publish Time: 2022-12-21 Origin: Nongjitong
The tractor industry is the backbone of the agricultural machinery industry, and if the tractor is strong, the agricultural machinery industry will be strong; The tractor industry is the engine of a country's agricultural machinery industry, and it is also a wind vane. The direction and periodic changes of the tractor industry lead and affect the development and direction of other sub industries. If you want to understand the development direction of a country's agricultural machinery industry, you must first understand the tractor industry.
Some experts believe that the current stage of the domestic agricultural machinery industry is equivalent to the stage of the 1980s and 1990s in Europe and North America. "A stone from another mountain can be used to attack jade". Studying the experience of the agricultural machinery industry in Europe and America at that stage is helpful to predict the development direction of the agricultural machinery industry in the domestic market.
Lessons learned from the past: the great turbulence, reshuffle and reorganization of agricultural machinery in Europe and America in the 1980s
There are certain rules for industrial development to follow. The agricultural machinery and tractor industries in Europe, North America and other countries and regions are 40-50 years earlier than those in China. Yesterday and today are the future of domestic agricultural machinery enterprises in Europe and the United States. Therefore, studying the development history of agricultural machinery industries and enterprises in these countries is of great significance for domestic agricultural machinery industries and enterprises.
According to the Historical Tale of Tractor Industry, the tractor industry in North America and Europe was in a period of turbulence and reshuffle as early as the 1970s, and the market situation became more severe in the 1980s. After that, the most intense reshuffle and restructuring in the century of the 20th century began. Starting from North America and Europe, a wave of mergers and acquisitions that affected the whole world swept the globe.
In this process, there have been scenes of "big fish eat small fish", "big crocodiles swallow shock fish" and even unexpected "fast fish eat slow fish". In this process, famous multinational companies such as John Deere, Casenew Netherlands, AGCO, Saimai Deutzfarr, etc. have been achieved. At the same time, hundreds of tractor brands have been submerged in the dust of history. If you don't look at books like "The History of Tractors", We don't even know that these brands were once as brilliant as stars.
Establishment of Kesner Netherlands: American Kesner merged the agricultural equipment department of the United States Wanguo Company in 1985, merged the American Steger Company the next year, went public independently in 1992, and acquired the Austrian Steyr Agricultural Machinery Company the same year; At the same time, in 1986, the American Ford Company purchased the American New Holland Company, and in 1991, the Italian Fiat Company purchased the agricultural and construction equipment of Ford; In 1999, Fiat (Italy) acquired Case Inc. of the United States and incorporated Case New Netherlands in the Netherlands, becoming the world's second largest agricultural equipment manufacturer. In 2021, Case New Netherlands will have a sales revenue of 33.428 billion dollars, making it the world's second agricultural machinery enterprise with a sales revenue of more than 200 billion yuan.
Deere Company of the United States adopts the vertical integration expansion mode. Based on the massive demand of the United States, Deere quickly entered the garden tractor, cotton picker, sugarcane combine harvester, established joint ventures in Europe, China, India and other places, and rapidly expanded its global business.
The establishment of Saimai Deutzfarr: The company is the second largest agricultural machinery company in Europe and the fifth largest in the world. Its manufacturing bases are mainly in Italy, Germany and France. It is a typical large enterprise group that has undergone multiple rounds of mergers and acquisitions. In 1985, German Deutzfal merged the agricultural equipment business of American Iris Chamers, and in 1990, it was stripped off and sold to President Ratliff (the predecessor of AGCO). In 1995, Italy Saimai Group acquired German Deutzfal, and established the current Saimai Deutzfal Group. Of course, before this, Saimai, Faer and Deutz had been restructured and merged many times, After more than 70 years, the three companies finally came together.
AGCO is the only company that has become one of the top 10 global agricultural machinery companies through mergers and acquisitions. In 1990, the president of American Deutz Ellis Company bought Deutz Ellis Company by means of management acquisition, renamed it Aike Company, and then started the road of mergers and acquisitions all the way. In 1991, he acquired American White New Ideas Company, acquired the global controlling assets of Massey Ferguson twice in 1993 and 1994, and in 1997, he acquired German Fente Company, It only took seven years for AGCO to become the third largest agricultural equipment manufacturer in the world by acquiring the top brands in the European and American markets. Then, in 2002, it acquired the assets of Caterpillar high-speed rubber tracked tractors. In 2004, it acquired Finland Wintron. AGCO's sales revenue increased from $200 million in 1990 to $5.4 billion in 2005. After that, AGCO's mergers and acquisitions slowed down but did not stop, including the acquisition of China Dafeng, which collected nearly 30 brands, In 2021, it will increase to US $11.138 billion.
It can be clearly seen that there are less than 10 tractor enterprises left in Europe and the United States, of which John Deere is a connotative development. Casenew Netherlands and Saimai Deutzfarr are "big fish eat small fish+big alligators eat shock fish+merger of similar items", while Aike is a typical "fast fish eat slow fish" model.
