Views: 1 Author: PEAK Publish Time: 2022-12-29 Origin: Nongjitong
When we walk the market, we often see that some agricultural machinery is very popular, and the machines are often sold out by users when they arrive at the dealer's stores, while some agricultural machinery is piled up in the dealer's stores all the year round, and can't be sold with many promotion methods. What's the gap?
There may be many answers, but according to the author's observation, there is one answer: let the operator earn money, and users save money.
Indeed, there are some agricultural machines whose operators can earn a lot of money and return the cost quickly. In addition, the operation of agricultural machines can make users pay less or no money. There is no reason to be displeased with such machines, which are favored by operators and appeal to growers. Here are some:
1、 Corn combine harvester with stalk and ear harvesting
Domestic corn combine harvesters have more varieties than those in Europe and the United States. In Europe and the United States, corn harvesters are mainly used for grain harvesting, and there are few domestic corn combine harvesters in three categories: ear picking, ear picking and peeling, and ear stem harvesting.
Among them, the focus is on the stem and ear harvesting type. This type of product appeared in China around 2015 and is an original invention in China. We do not see the same type of machine in the foreign market. It is a "hybrid" innovative agricultural machine. The machine that combines the corn scion harvester and the corn silage machine was invented to meet the needs of domestic small-scale farmers for coarse fodder.
The core selling point of this machine is multi-function, but its real popularity and other secrets are "free" business model.
After the subsidy of four row corn picker is 120000-160000 yuan, the current machine price should be about 80 yuan/mu, and the net profit of one mu is about 40-50 yuan/mu. The net profit of 1000 mu per year can reach 50000 yuan, and it will take three years or even longer to recover the cost.
The market price of the corn combine harvester with both stalk and ear harvesting is 190-250000 yuan. Its business model is as follows: the operator collects corn for the common people, and the common people do not need to pay the operator for picking corn cobs, but the common people should send the corn straw to the operator (in other words, the operator helps the common people clean the corn straw). If the operator is 3000 kg of grass per mu of land, it costs 7 cents per kg of grass, and it can sell 210 yuan per mu of land, after deducting the cost of oil and tricycle, The operator can earn about 180 yuan/mu, which is the net profit of the operator. The operator can work 50 mu a day, and the net profit is 9000 yuan a day. The operation time of harvesting both stems and ears is relatively long. If the operation time can reach 20 days, there will be a net profit of 180000 yuan. Theoretically, the cost can be recovered in a year to a year and a half, which is much shorter than that of the ordinary corn machine, and the risk of purchasing the machine is relatively low.
It can be seen that, compared with the price of 80 yuan per mu for ordinary corn harvesters, the corn stalk and ear harvester collects corn for farmers free of charge and delivers it to their homes. It is a very convenient thing for the elderly families who lack labor force at present. Will someone say that people will not sell corn stalks by themselves? Of course, but it's quite annoying to find people to collect, bundle, transport and sell straw on a small scale, and people don't have to pay their own money to collect corn, and some people also help deal with the corn straw. Why not let people be shopkeepers?
This is the "free" business logic of the corn stalk ear harvester. The most competitive business model in the world is "free". If there is a job that someone else does for you, they not only do not charge you, but also help you throw away the "garbage". This is what many people cannot refuse. This is the biggest secret of the corn stalk ear harvester industry, and it is also the trump card for the stalk ear harvester to seize business from ordinary corn machines.
2、 Feed straw baler
Balers have been widely used in China. There are similar types of balers in China than in other countries. There are square bales and round bales in terms of bale type, and square bales, small square bales, large round bales and small round bales in terms of bale weight. Among them, there is also a domestic original type of baler - feed straw baler.
It is also a kind of machine invented by Chinese enterprises. The first one is Jilin Shunbang Company. Later, different enterprises participated in the improvement, serialization and standardization. At present, it has become a sub category in the national agricultural machinery purchase subsidy catalog.
This machine perfectly avoids the technical problem of knotting of foreign square balers. It adopts the form of bagging after bundling, which has low cost and strong practicability. It began to sell well as soon as it was launched.
As the name suggests, the main function of the feed straw baler is to bundle the crop straw used for feed. At present, the main operation object is corn straw, which is mainly used in the northeast, northwest and other major production areas of corn and beef cattle.
This machine can not only solve the problem that corn growers have to deal with a large number of straws, but also provide farmers with cheap and practical coarse fodder, so that farmers can save costs and increase profits. At the same time, it creates opportunities for machine buyers to get rich, which can be said to satisfy growers, farmers, machine operators and local governments. Therefore, there is no reason why this machine is not popular.
For farmers, the straw feed baler solves the problem of large soil content and rubbing of straw. The soil content is an important factor affecting the taste of cattle and sheep. In particular, the straw has a long growth period compared with the grass, so the soil content and dust content are large when harvesting. If there is too much soil, cattle and sheep will refuse to eat or pick and choose when eating, which will result in waste of feed or no fattening of cattle and sheep.
The biggest unique selling point of the straw crushing feed baler is the design of soil removal function. This kind of machine first crushes and rubs the collected straw into silk, and then throws it into the air with wind after forming silk, and then separates the soil and straw by wind and vortex centrifugation. After the dust is fully removed, it is pressed and bagged.
At present, the feed straw balers on the market are all twice chopped and twice kneaded, which directly process the straw into feed status in the field. The machines of Shunbang and other companies have been able to properly adjust the equipment according to the feed requirements of different livestock and the length requirements of the straw. The length range of the straw is controlled between 1.5-15cm to meet the different needs of different livestock for feed.
For the robot operator, this kind of machine has a large workload, high efficiency, long operation time and fast cost recovery. According to the information learned from the front line of the market, this kind of equipment is mainly used in the northern dryland areas. It can harvest straw from wheat, corn, peanuts, rape, buckwheat, sorghum and other crops a year. In addition, the time for harvesting straw is not urgent. As long as the grain is harvested, the straw can be slowly harvested in the field. For example, in the northeast region, corn straw can be harvested in five months from November to March of the next year, Therefore, the operation time of such machines is very long. As long as there is enough operation time, the income will be guaranteed.
To make a careful calculation, for example, in Siping, Jilin Province, when a machine operator buys a 200 horsepower domestic tractor and a 2.2 meter feed straw baler, the subsidy will be about 200000 to 220000 yuan. If the profit from a package is calculated at 8 yuan, the average daily package will be 600 packages, and the monthly package will be about 20000 packages. The gross income will be 160000 yuan. If the machine operator operates in February and March, the gross income will be 320000 yuan and 480000 yuan. If all costs are deducted, it is very likely to recover the investment capital in a year, It is precisely this wealth creation effect that has brought about an unusually hot market demand, which has stimulated the enthusiasm of production enterprises.
The hot sale of a good agricultural machinery category must be that the product has both social significance and economic effect. It can solve the major problems of the country, society and industry, and bring huge benefits to users and machine operators. In this regard, the feed straw baler can be called a model in agricultural machinery products, which is also the secret that such products are supported by the country and local governments, sold well in the market, and will continue to flourish in the future.
3、 No tillage planter
No tillage seeder is different from traditional seeder. No tillage sowing means that before sowing, no straw treatment and no rotary tillage are required, and the operations such as side deep fertilization, seed bed treatment, precision sowing, soil covering and heavy tamping are completed at one time, saving time, labor and money, and achieving higher quality and high yield than traditional intensive farming.
In recent years, the sales volume of no tillage planters has been increasing continuously, which is of course due to the national promotion of the Northeast Black Land Protection Project. It is planned that the area of conservation tillage will reach 140 million mu by 2025, accounting for about 70% of the total area of suitable areas in the Northeast. After that, large-scale conservation tillage mode may also be promoted in North China and Northwest China.
The popularity of no tillage planter also has some underlying logic, which is to let the operator earn money and the planter save money.
According to the requirements of the Technical Guidelines for the 2022 Northeast Black Land Conservation Tillage Action Plan, the places implementing conservation tillage should subsidize the no tillage seeding operation according to the extent of straw coverage. The requirements are divided into three levels: the first level of straw coverage is no more than 38 yuan/mu, the second level of straw coverage is no more than 60 yuan/mu between 30% and 60%, and the third level of straw coverage is no more than 100 yuan/mu.
In addition, the state also provides subsidies for the purchase of no tillage planters. According to the subsidy standard in 2022, the subsidies for 2-3 rows of planters will be 15800 yuan, for 4-5 rows, 29300 yuan, and for 6 rows and above, 42800 yuan. In addition to the national subsidies, some places will also provide provincial subsidies, land subsidies, county subsidies, etc.
At present, both the machine purchase subsidy and the operation subsidy are provided to the operator in various places. For example, the operation subsidy in Qian'an County, Jilin Province is 40 yuan/mu, and the operator gives the corn growers free planting. Then the operator receives the operation subsidy from the local agricultural department according to the operation area shown in the operation monitoring system. With this subsidy, the growers are willing to use the no tillage planter, and the operator is also enthusiastic about planting corn for users, The good national policy not only solves the problem of straw burning, but also benefits one party and drives the development of the entire no tillage planter industry chain.
Conclusion: In other articles of the author, the author once had the idea that agricultural machinery with high efficiency and high use cost is the agricultural machinery that users like. For agricultural machinery, this view can also be supplemented: agricultural machinery that can make machine operators earn money and users save money is also a good agricultural machinery.
