Views: 1 Author: PEAK Publish Time: 2023-01-06 Origin: Qingxianlaonong
Historical experience shows that the development of new products is often carried out by small and medium-sized enterprises. Once a certain agricultural machinery product is mature, powerful enterprises will enter, achieve large-scale production and quickly occupy the market.
1、 The development process of various agricultural machinery products is like a relay race
The development process of many agricultural machinery products in China is like a relay race. The products were first developed by small and medium-sized enterprises, and powerful enterprises entered later, quickly occupying the market and realizing large-scale production, and occupying the leading position.
1. Wheel combine
The wheel combine was developed by the Chinese Academy of Agricultural Machinery, and the development and production of Xinjiang Combine Harvester Factory were successfully put into the market. Later, Lovol Heavy Industries entered into large-scale production and quickly occupied the market to make profits. Until today, Weichai Lovol still dominates the market champion.
2. Crawler type full feed combine
Crawler type full feed combine harvester was first developed and put into production in batches by Huzhou Combine Harvester Factory. Xingguang Agricultural Machinery has been refined and matured for several years. Later, many powerful enterprises, including Lovol and Kubotian, entered in succession. Finally, Wode Agricultural Machinery achieved mass production, occupied most of the market, and dominated the sales champion for several consecutive years.
3. Corn harvester
The corn harvester was first developed and mass produced by Hebei Gaocheng Harvester Factory and Zhongshou. After several years of development, Brave matured the corn harvester. Later, many enterprises, including John Deere and Lovol, entered. Finally, many enterprises surpassed Brave. In 2022, Weichai Lovol won the first place with the sales volume of more than 10000 units, Hebei Yinghu won the second place with more than 7000 units, Shandong Jindafeng and Juming both followed with more than 5000 units, while Brave ranked the ninth with more than 2000 units.
4. Cotton harvester
The cotton harvester was designed by the Chinese Academy of Agricultural Machinery. Guizhou Pingshui Machinery Factory started batch production at the earliest, and later many enterprises entered. At present, Xinjiang Boshiran has achieved large-scale production and is in the leading position.
This is like a relay race. Some enterprises are responsible for development and research, and generally they are small and medium-sized enterprises; Another enterprise is responsible for making it mature after many years; Finally, powerful enterprises will enter and produce them on a large scale and take the lead. This seems to be the development law of many agricultural machinery products.
2、 What other powerful enterprises will be involved in the agricultural machinery segmentation field in 2023?
According to the publicity materials of agricultural machinery purchase subsidies in 2022, some powerful agricultural machinery enterprises have already involved in some products in the agricultural machinery segmentation field, and have already had some or more subsidy sales.
1. Many powerful enterprises have entered the peanut picking combine harvester, and the subsidy sales have increased rapidly
Among the more than 8000 peanut picking combine harvesters that will be publicly subsidized in 2022, Zhengzhou Zoomlion will remain the champion with more than 2600, Weichai Lovol will win the second place with 1900, Zoomlion will win the fifth place with 400 agricultural machines, and Changfa will win the seventh place with 330. Jiaozuo Taili and Shandong Juming, two wheel harvesters, also entered the peanut picking combine harvester industry. Data shows that the two enterprises publicly subsidized more than 160 and 120 peanut picking combine harvesters, respectively.
2. Leading enterprises entering the field of balers may lead to fierce competition
In 2022, more than 130 enterprises in China's baler industry will publicly subsidize 25000 balers. However, the market share of the baler is less than 10% for the enterprises with the largest subsidy sales, which are generally small in scale.
Through the publicity data of agricultural machinery purchase subsidies, we found that many leading agricultural machinery enterprises have entered the baler industry, and have some sales in 2022. Among them, Weichai Lovol has publicly subsidized more than 700 balers, Wode Agricultural Machinery has publicly subsidized 260 balers, and YTO has publicly subsidized more than 100 balers. In addition, Luoyang Ferguson publicized subsidies for more than 240 balers.
3. Other agricultural machinery subdivisions also have powerful enterprises
There are also some powerful enterprises involved in the agricultural machinery market segment. For example, the following products are the same.
Changzhou Dongfeng entered the rice transplanter industry, ranking 17th in the result of 450 sets of public subsidies in 2022.
In the field of spray bar spray products, Xinjiang Boshiran will publicly subsidize 16 and Weifang Huaxia will publicly subsidize 14 in 2022.
In addition, in the field of melon seed harvesters, Dezhou Chunming and Wucheng Dali, both of which are in Dezhou, Shandong Province, as well as several local enterprises in Xinjiang, have been producing melon seed harvesters. Their sales markets are mainly in Xinjiang and Inner Mongolia. The publicity data of agricultural machinery subsidies in 2022 shows that Weichai Lovol and Shandong Juming also have subsidized sales of melon seed harvesters.
3、 Why can powerful enterprises succeed in the later stage?
Small and medium-sized enterprises have invested a lot of manpower, material resources and energy, and experienced many setbacks. It was not easy to develop products, or it took several years to build a success. Why can a strong enterprise succeed in the later stage?
Powerful large enterprises generally have abundant funds, sophisticated processing equipment, and outstanding talents in various fields such as processing technology design. They take mature products, improve the process, materials, and processing methods, and form batch production. This can not only improve product quality, but also ensure the consistency of product quality. Because of batch production and coordinated production with other products, It can reduce the production cost to the maximum extent and form the product quality and price advantages.
The enterprises that have developed and built mature products in the early stage are generally small and medium-sized enterprises. Although they have experience in product development and building, they are slightly inferior to the powerful large enterprises in terms of capital, equipment and talents. Therefore, in the fierce market competition, the powerful large enterprises can easily succeed.
In addition, powerful large enterprises will continue to upgrade and iterate their products after entering. In a few years, they will leave behind the enterprises that originally developed products.
In the agricultural machinery industry in 2023, many subdivided products have become powerful enterprises. Enterprises developing products in the early stage should be careful!
