Views: 2 Author: PEAK Publish Time: 2024-03-14 Origin: Original
The first quarter of 2024 is coming to an end, and the opening situation of the agricultural machinery market is not optimistic, even worse than people expected. It can be said that it has set a new low in the agricultural machinery market in recent years. Especially, the sales of large agricultural machinery have been even more dismal and disappointing. Despite the efforts of agricultural machinery workers in the freezing season, they are attempting to promote market unsealing through online communication and various forms of publicity, change the current stalemate in the agricultural machinery market, and turn around an unprecedented predicament. However, no matter what efforts are made, the agricultural machinery market, like other industries, remains a cold ice that is difficult to melt.
Despite some efforts to promote the favorable situation of agricultural machinery, the actual transaction situation of the agricultural machinery market in the first quarter still pulled everyone back from their dreams. Awakening from my dream and returning to reality, I suddenly felt that the agricultural machinery market had become so rigid. Looking back at the development process of agricultural machinery in China and the current situation of the agricultural machinery industry, it is necessary to make agricultural machinery workers habitually continue to wait for market warming. The author believes that the wind in the agricultural machinery market is stronger now, and the weather is colder. The reality tells the agricultural machinery industry that the good days are coming to an end.
The past glory of agricultural machinery has become a historical review, as agricultural machinery subsidy policies once stimulated the consumption of agricultural machinery workers; At one point, layer by layer subsidies and hierarchical subsidies have driven consumption in the agricultural machinery market; At one point, a big horse pulled a small car, which deceived the market's inflated consumption. As a retired veteran of agricultural machinery for many years, I am honored to have experienced the full cycle of China's agricultural machinery industry in the past few decades. I am very fortunate to have enjoyed the explosive growth of the agricultural machinery market, and I am very grateful for the favor and arrangement of fate, which allowed me to exit Jianghu with dignity. At one point, like most Taoist friends, I mistakenly thought it was just how powerful and capable I was. In fact, reality tells us that everyone is a scenery on the tip of a wave, constantly changing with the direction, wind speed, and wind speed. Reality also tells us that at any time, we are one of the things in nature.
1、 Subsidies are not omnipotent
The author always believes that at any time and in any situation, one should stretch out with moderation. The author's generation grew up in a society that emphasizes dedication. Those born in the 1950s, 1960s, and some in the 1970s witnessed the entire development process of rural collective economy. I have never heard that growing crops increases production through subsidies, living a long life through subsidies, and getting rich through subsidies. Reality tells us that the original intention of subsidies is to reduce the cost of farmers purchasing agricultural machinery, but the result of subsidies is that farmers only bear one responsibility. Especially for a period of time, subsidies for the purchase of agricultural machinery have become a stepping stone for agricultural machinery directors, as well as layer by layer, level by level, and stacked subsidies in various regions. The huge arbitrage space has made some people crazy.
The author often thinks with a smile: Is the annual subsidy of over 20 billion yuan for the purchase of agricultural machinery unclear to officials or experts? Why does the higher the subsidy, the higher the price of agricultural machinery, the longer the payment cycle, and the greater the complaints. It is already mid March, and many manufacturers are hesitant to introduce their agricultural machinery sales policies. The reason behind this is that they are waiting for subsidy policies and quotas to determine the sales prices of their products. So, the chaos in the agricultural machinery market, except for a few farmers who do not adjust themselves, has significantly increased due to subsidy policies. For example, in most places, subsidies are provided every other year, in some places they are provided every two years, in some places they are even provided every three years, and in some places, there is even an unreasonable practice of reducing subsidies every other year, which is a rare case of a snake like subsidy behavior.
To benefit the people, farmers should fully feel the feeling and joy of being valued, rather than benefiting a few people through project bidding, image engineering, and other dividend based methods. The author always believes that department leaders focus on political achievements, delineate agricultural machinery through project bidding, use the funds of manufacturers to carry out image engineering, do not give red envelopes or allocate funds when asking for money, and use rectification as an excuse to delay allocation. Even though agricultural machinery has passed the warranty period, the materials subsidized are still on the way to rectification. The author personally experienced the hardships of demanding project funds and ultimately chose a red faced approach, only to barely recover the project funds after three years. From then on, the author will no longer participate in any game activities that involve machine bidding for projects. These projects are all tailored and have no benefits for the people. Therefore, the author believes that subsidies are not omnipotent, let alone the only means of stimulating the market.
2、 The people have no silver in their hands
Currently, it is difficult for one out of ten users to purchase a fully paid phone in a satisfying manner. In addition to habitually making up for it, they also need to confidently transact on credit. This is not a story. Recently, the author received wave after wave of customers, from 9am to 12:30pm, and invited the brothers to have lunch in the afternoon to continue the conversation. However, the brothers were penniless and continued to discuss helping them obtain loans. As a result, there were still issues with the personal credit system. What's even more incomprehensible is that when talking from one brand to another and ultimately choosing Dongfanghong 2004-M, I found myself penniless when I paid for it.
It is said that this group of gods even went to the agricultural machinery companies in the surrounding counties to select machines and bargain in the same way, which means "buy on credit". Agricultural machinery merchants gradually realized that credit is a dream and there is absolutely no good outcome. In 2023, a certain segmented product nationwide
A certain agricultural machinery enterprise with leading sales relies on credit loans to drive market share. The result is self-evident, and you understand the seriousness of the remaining problems. This case illustrates the reality that people have no silver in their hands and it is difficult to buy machines. The root cause is entirely due to the serious risk of triangular debt crisis in the industrial chain, which is the agricultural sector. Large grain growers have to wait for the price of their rice and cannot sell it in a timely manner, especially when it comes to collecting debts from agricultural machinery workers. In addition, the prices of agricultural machinery continue to rise, and the subsidy amount is decreasing year by year, making it an iron law for subsidy funds to be redeemed every other year. Reflecting appropriately on the shameless areas can still give some expression. No matter how the shameless areas speak out, they still pretend to be deaf and disdainful of the existence of these problems. These are specific manifestations of the vicious cycle of agriculture and agricultural machinery markets, and are also one of the reasons why farmers are penniless in negotiating machine loans.
3、 The wind direction is not the scenery
The three-year epidemic has not hindered the rapid development of China's agricultural machinery industry. Why is there a clear trend of shrinkage and recession in the agricultural machinery market today, after the epidemic has subsided?
Everyone has a different understanding of this. The author believes that the biggest feature of the agricultural machinery market is the disorderly behavior and non-standard behavior of agricultural machinery workers, which leads to various bottomless price tactics, replenishment tactics, and credit tactics rampant in the market. The so-called self disorder refers to cooperation without integrity, rules, and a win-win situation without a bottom line. In fact, agricultural machinery professionals are all elites in the industry, and there is no one smarter than anyone, only a distinction of size and pattern. The author always insists on calling on colleagues and friends to strengthen their own cultivation, maintain good quality, standardize channel construction, unify price lines, set reasonable prices, and provide accurate services, which are the only survival rules for agricultural machinery personnel.
Intelligence is an attitude of respecting customers, not deceiving them, showing respect to manufacturers and partners, not being untrustworthy. Any clumsy intelligence is just self comforting. As agricultural machinery merchants, we cannot underestimate our customer base. They are all experts in cutting iron on the tip of a needle, and their purchasing behavior exceeds the imagination of agricultural machinery merchants. To buy a beloved machine, they have to travel to the agricultural machinery markets in surrounding counties and even go to stores thousands of miles away to negotiate a discount of 100 yuan. They will repeatedly compare and lower the price to the lowest limit. In addition, due to the downturn in the agricultural machinery market, giving up self-esteem for the sake of a customer is actually unnecessary. There is no bottom line, and it is meaningless to price without profit. Therefore, as a manufacturer, achieving material equivalence and price transparency in price positioning is the way out. Remember! The wind direction is not a scenery. During the downturn of the agricultural machinery market, every brother and friend should cherish friendship and unite for warmth and win-win.
The above points of understanding are my superficial understanding of the agricultural machinery market in the first quarter of 2024. If there are any shortcomings or differing opinions, please leave a message for criticism and exchange. The world of agricultural machinery workers is determined by them. Let us work together to achieve a win-win situation for both manufacturers and operators. Take this opportunity to bid farewell to all new and old friends in their old age! May the agricultural machinery workers be safe in 2024! Health! Joyful! Smooth sailing!
