Views: 1 Author: PEAK Publish Time: 2024-01-24 Origin: Original
Agricultural machinery products are primarily used for operations, and intelligence is important. However, intelligence is based on good product performance and user experience.
We need to recognize that "intelligence" empowers products, which may not necessarily be the core advantage and competitiveness of our agricultural machinery enterprises.
In the future, what can truly make you win is unlikely to be "intelligence", but it will still be our agricultural machinery products (manufacturing) themselves.
In recent years, many enterprises in the agricultural machinery industry have been very enthusiastic about promoting "intelligence", even calling it "intelligent" or "smart", otherwise it would appear less high-end, less fashionable, less cutting-edge, and less on the stage. In fact, in the current agricultural machinery industry in China, there is one thing that is more important than this, which is the reliability of products, that is, the quality of product manufacturing. This gap is even greater than that of foreign enterprises, and it is more urgent to improve.
Last time I went to the Hanover International Agricultural Machinery Exhibition, a well-known domestic enterprise representative also expressed very soberly that it is still difficult for our tractors with over 100 horsepower to enter the markets of developed countries in Europe and America. The important reason is that our reliability is not good enough to engage in large-scale farm operations.
Why doesn't reliability improve? The main reason is that we lack the craftsmanship spirit that was mentioned in previous years, and we cannot improve our experience and skills. Some of our agricultural machinery enterprises now have a high level of hardware, but there is still a significant gap in overall quality management. Especially many companies lack a long-term attitude and prioritize marketing over products and technology. Some attach importance verbally but not enough importance in action; Some people value it ideologically, but due to various conditions, they want to value it but cannot.
Of course, objectively speaking, with the progress of China's agricultural machinery industry, product quality has improved significantly in recent years, and the time between product failures of several leading enterprises has been greatly extended. But we need to note that foreigners are also making progress, and we need to make big strides to catch up. Internationalization is essential for China's agricultural machinery enterprises to break through the scale bottleneck, including several leading enterprises that need to break through the 20 billion yuan revenue scale bottleneck. This requires us to return to the product itself and work hard.
Agricultural machinery products are primarily used for operations, and intelligence is important. However, intelligence is based on good product performance and user experience. These two aspects are not contradictory. One important aspect of strong reliability and intelligence is to replace and save labor, which is also the essence of using machines to replace labor. Lao Zhu has said many times, "No matter how intelligent or intelligent a machine is, what use is it if it crawls in the fields in just a few strokes?
The spirit of craftsmanship emphasizes the pursuit of high standards for product quality. Agricultural machinery enterprises should pay attention to every detail and strive to provide high-quality, reliable, and durable products to meet the needs of users. The spirit of craftsmanship encourages the continuous improvement of individual skills and techniques. Agricultural machinery enterprises should cultivate their employees' professional knowledge and skills, including design, manufacturing, maintenance, etc., to ensure excellent product performance. The spirit of craftsmanship emphasizes attention to details and continuous improvement. Agricultural machinery enterprises should pay attention to every detail in the production process, from raw material selection to component processing, as well as final assembly and testing, and strive for excellence. The spirit of craftsmanship emphasizes commitment and a sense of responsibility towards work. Agricultural machinery enterprises should always abide by their commitments, be responsible for product quality and customer satisfaction, and ensure that users receive reliable and high-quality products and services. The spirit of craftsmanship does not exclude innovation, but encourages innovation while maintaining traditional craftsmanship. Agricultural machinery enterprises can improve product performance and reliability by introducing new materials, processes, and advanced technologies.
True agricultural machinery entrepreneurs, like their company's technical or quality management personnel, enjoy constantly refining their products, improving their craftsmanship, and enjoying the process of product sublimation in their hands. They are meticulous and strive for excellence in what they do and the products they produce.
When it comes to the spirit of craftsmanship, one would think of German manufacturing. Germans adhere to the quality concept of "either the best or the worst", believing that quantity without quality is meaningless, their requirements for products are almost strict, and their adherence to standards is almost rigid. When it comes to the spirit of craftsmanship, many people think of Swiss watches. Swiss watchmakers meticulously polish and engrave every part and process, and in their eyes, they only strive for excellence in quality, meticulousness in manufacturing, and relentless pursuit of perfection. With this spirit of craftsmanship, Swiss watches and German made watches have gained worldwide recognition and become classics.
In our agricultural machinery industry, German enterprises are also representatives of the spirit of craftsmanship. Petkus, who has been engaged in seed production and processing equipment for over 170 years, has focused on improving product quality and has become the industry leader; There are also well-known brands in the industry around the world, such as Leken, which specializes in farming machinery, and Ke Le Shou, which specializes in harvesters.
Of course, the phrase "I will never put my name on a product that does not match my name" by John Deere, the global agricultural machinery leader, can give us a direct feeling. This is also the secret to the longevity of this enterprise's foundation.
We need to recognize that "intelligence" empowers products, and this is not necessarily the core advantage and competitiveness of our agricultural machinery enterprises - Huawei's slight effort to graft into the agricultural machinery industry may far surpass our own research in this area. Just like in the past two years when Huawei collaborated with an unknown automotive company, the stock of this small business has skyrocketed. Our agricultural machinery manufacturing enterprise can utilize specialized enterprise resources in the software field to deeply integrate with its own products, which may be more effective and efficient than personally entering the market.
Of course, the purpose of this article is not to oppose the intelligentization of agricultural machinery. As is well known, the intelligentization of agricultural machinery is also an important trend in the future. However, it should be reminded that different agricultural machinery enterprises need to distinguish the priority and urgency of their work based on their different development stages and resource endowments.
In the future, what can truly win you may not be what you call "intelligence", because other enterprises can easily possess this characteristic, and what will still win is our agricultural machinery products (manufacturing) themselves. Some people say that with the same components, the quality of tractors assembled by workers from Yituo and Lovol is much better than that assembled by workers from other small businesses, which in itself reflects the value of the "craftsman spirit". The spirit of craftsmanship can meet the needs of users for quality and reliability, help you establish a stable market position, establish a good reputation, and build a long-term excellent brand; Let you experience the passion and sense of professional honor for work, injecting more value and vitality into the agricultural machinery industry; It will make your enterprise more indispensable in the agricultural machinery industry.
